Studies have shown that we are exposed to between 6-10,000 advertisements every single day. So, how can you make sure your company’s ad can be seen through all the crowd? The answer is definitely high-quality design. Great visual design can make your brand memorable, establish credibility, and even increase your sales! The direct impact of design on consumer behavior isn’t something new anymore, but here are three most common ways it impacts consumers in 2022:
It can directly influence the way people feel about your brand.
By using certain images, colors, and other graphic design styles, people can understand how they feel about your brand.
Depending on what your brand personality is, you can make your brand funny, calm, happy, luxurious, and much more, and make your audience experience the feeling your brand aims to give.
It can influence customers by communicating your brand’s message.
Often, good graphic design can communicate your brand’s message to your audience even better than plain text can. A high quality design can help the audience understand what or who the product or service is intended for. With a good design, the audience can already tell the “need” a product covers, without even researching the company first.
Graphic design ads are often the first impression you give your audience.
But what is “good” graphic design? What makes graphic design memorable?
The key is to create graphic design that communicates your message is problem-solving and is valuable to customers.
In conclusion,graphic design can help consumers feel things about your brand, understand your product, and focus their attention on your company. A good combination of all these factors influences their purchasing decisions, which will eventually turn into sales.
