Have you opened your Facebook page, invited friends but the number of fans has stalled, and the interaction is very low? Analyze the content you post and ask, with the eyes of a customer: “Is it interesting? Is it original? Is it useful?”
Only quality content, combined with a correct web marketing strategy, can generate consistent results.
In this guide we will give some tips for creating a profitable Facebook Ads campaign.
1. Set targets
Once you have defined your goal (get more traffic on the site, increase likes on Facebook, promote an event, etc.) you can define the target, based on the interests of the audience you want to reach and the budget available.
2. Create original ads
There are two possibilities here:
- Use posts daily on the page
- Create ads that only people who fall within the previously selected target can see
The choice depends exclusively on the type of campaign set or if we have to increase brand awareness it makes a lot of sense to insert a post on the page so as to show those who already follow us that the content has had great visibility and maintain credibility over time while if we have a purely commercial content that we want to push only for a few days the best option is to create posts that are not visible beyond the dates considered.
A golden rule is to create more and more versions of an ad, changing just one variable, and let the system decide which is the one that users like the most.
3. Analysis and monitoring
It is necessary to start and see the progress of the campaign, changing settings and announcements from time to time by monitoring the results. Pay attention to the numbers, and statistics of your campaigns. This way, you will understand which one is more successful.
To increase the awareness of your brand also on social networks, it is necessary that people know the identity of the brand and are ready to manage any criticism of users in a constructive way according to well-defined crisis management logics. Only in this way will the best adv campaigns be able to make you achieve the desired results.
